I’ve managed content programs at Salesforce and Autodesk, and have also helped brands like Oracle, Adobe, and IBM tell their story. Earlier in my career I was a magazine editor, and the exacting standards I learned on the job have informed every role I’ve had since. Whether I’m defining content themes or digging into a draft, my editorial judgment is the through line. Knowing what makes a story great — and how to take a draft from good to great — is one of my strongest skills.