Missy Roback

Award-winning editor, writer, and content strategist with 15 years of experience shaping content programs that strengthen brand narrative, establish authority, and drive audience engagement.

I love collaborating with writers, editors, visual artists, videographers, and SMEs to create content that’s clear, engaging, and discoverable by humans and LLMs. Whether I’m defining content themes or digging into a draft, my editorial judgment is the through line. I know what makes a story great, and how to take a draft from good to great.

I’m also passionate about editorial operations. I identify where processes break down, and then create custom workflows, guidelines, and training to improve content quality and team efficiency.

Skills

  • Writing
  • Editing (developmental, line, copy)
  • Editorial leadership
  • Content strategy
  • Content governance
  • Systems thinking

Content topics

  • AI, agentic AI, CRM, general tech
  • Sales, ecommerce, SMBs
  • Architecture and construction
  • Sustainability
  • Consumer tech
  • Art, music, and literature

Contact

missy AT missyroback DOT com
LinkedIn