Missy Roback

Award-winning editor, writer, and content strategist with over 20 years of experience in enterprise technology, B2B SaaS, and journalism.

When I went back to school to get a Master of Fine Arts in Writing, I hoped it would make me a better short story writer, and it did. But it also changed how I view all writing. That education, and an earlier career in journalism, has helped me understand storytelling on a deeper level. Whether I’m defining content themes or digging into a draft, my editorial judgment is the through line. Knowing what makes a story great — and how to take a draft from good to great — is one of my strongest skills.

Experience

  • Editorial leadership
  • Content strategy
  • Content governance
  • Editing (developmental, line, copy)
  • Writing

Content topics

  • AI, agentic AI
  • CRM, sales, ecommerce, SMB
  • Architecture & construction
  • Sustainability
  • Popular culture & general interest

Contact

missy AT missyroback DOT com
LinkedIn