This page includes a selection of my thought leadership content (blog articles, newsletters, infographics, and ebooks), SEO articles, magazine features, and awards.
Thought leadership
Blog articles
Channel: The 360 Blog, Salesforce
Topic: AI, agentic AI
Role: Co-writer; developmental, line, and copy editor
New Report Says Most AI Pilots ‘Remain Stuck’ — Here’s How To Move Ahead
I co-wrote this piece and edited it to sharpen its argument and narrative arc.
Channel: The 360 Blog, Salesforce
Topic: AI, agentic AI
Role: Developmental, line, and copy editor
AI Agents Are Smart — Knowing When To Step Aside Makes Them Smarter
I restructured this piece for narrative clarity and line-edited it for voice and tone. (Before-and-after MS Word file available upon request.)
Channel: Design & Make with Autodesk (formerly Redshift)
Topic: Impact, sustainability
Role: Writer
5 Ways To Build Circular Cities for a Sustainable Future
This article supported Autodesk’s impact content pillar. It’s about how nature is the perfect model for cities looking to minimize waste and pollution.
Channel: Design & Make with Autodesk
Topic: Impact, volunteering
Role: Writer
Skills-Based Volunteering Offers More Than a Warm, Fuzzy Feeling
This impact article is about how companies, nonprofits, and employees all benefit when they partner for skills-based volunteering.
Channel: Design & Make with Autodesk
Topic: The future of work, reskilling
Role: Writer
The Reskilling Revolution Is Coming: How Manufacturers Can Survive Industry 4.0
This article supported Autodesk’s future of work pillar. It’s about how manufacturers are reskilling their employees for Industry 4.0.
Channel: Design & Make with Autodesk
Topic: Virtual tourism, Covid-19, general interest
Role: Writer
Got Cabin Fever? Virtual Tourism Can Help With 6 Architectural Walkthroughs
During COVID-19 lockdown, I invited readers to enjoy a virtual architecture tour, “where the admission is free, the lines are nonexistent, and bathing is completely optional.”
Newsletters
Channel: Do More With AI newsletter, Salesforce (via LinkedIn)
Topic: AI, agentic AI
Role: Line and copy editor; occasional writer
Everyone Has a Plan Until They Get Punched in the AI (editor)
AI Tools Are Easy — People Are Hard (writer)
This biweekly LinkedIn newsletter, which has 2.3 million subscribers, features stories from The 360 Blog’s monthly content theme.
Channel: 360 Highlights newsletter, Salesforce
Topic: AI, agentic AI, CRM, SMBs
Role: Line and copy editor
Subject line: Integrating an agent is tricky: 3 ways to help it find its groove
This biweekly newsletter showcases top stories from The 360 Blog. I increased the newsletter’s open rate to 40% by writing clever and clickable subject lines, headlines, and CTA copy.
Infographics
Channel: Design & Make with Autodesk
Topic: Construction, lean construction
Role: Writer, art director
Power To the Trades(people)
I developed the angle, researched and compiled the stats, wrote the copy, created the visual design concept, and directed the designer.
Ebooks
Channel: Design & Make with Autodesk
Topic: Impact, sustainability, construction
Role: Writer, executive byline writer, editor
Sustainable Construction Materials: Building a Cleaner, Healthier World
I curated the content from existing blog articles; edited the articles; wrote the executive intro, sidebar, and takeaways; and collaborated with the designer.
SEO articles
Channel: Salesforce.com
Topic: CRM
Role: Writer
CRM Integration: A Complete Guide
This article is the #1 citation in Google’s AI overview for “CRM integration” and is in the #2 spot for SEO search. It captured a Google snippet when it was first published.
Channel: Salesforce.com
Topic: CRM
Role: Writer
CRM Automation: Definition, Benefits, and Examples
This article is the #1 citation in Google’s AI overview for “CRM automation” and is in the #1 spot for SEO search.
Magazine features
Media Outlet: Playlist
Topic: Musician profile
Role: Developmental and line editor
Looking Over Her Shoulder: Aimee Mann Finds Inspiration for Her New Album in the Past
I restructured and tightened this piece and rewrote the lede, which introduced a recurring image to the story. The writer, a university instructor, used my edits as an example in his editing class.
Media Outlet: Playlist
Topic: iPod accessories roundup
Role: Co-writer; developmental and line editor
Objects of Our Affection
Wrote capsule reviews of the NaviPod and Groove Bag, and edited the others.
Awards
- Webby Award, Autodesk
- Brand & Communications Award, Autodesk
- Editorial Excellence: Gold Award, Special Supplement, American Society of Business Publication Editors
- Bay Area Best Award: Newspaper, International Association of Business Communicators (IABC)
- Bay Area Best Award: Photo Essay, IABC
- Gold Quill Award of Merit: Newswriting, IABC
- Silver Six Award of Excellence: Writing Portfolio, IABC