This page includes a selection of my thought leadership content (blog articles, newsletters, infographics, and ebooks), SEO articles, magazine features and reviews, and awards.
Thought leadership
Blog articles
Channel: The 360 Blog, Salesforce
Topic: AI, agentic AI
Role: Cowriter; developmental, line, and copy editor
New Report Says Most AI Pilots ‘Remain Stuck’ — Here’s How To Move Ahead
I cowrote this piece — one of the blog’s top performers — and edited it to sharpen its argument and narrative arc. The story received a significant boost in traffic and reader engagement after we updated the lede with data from a new MIT report, which found that 95% of businesses were not seeing a positive return on their generative AI investments.
Channel: The 360 Blog, Salesforce
Topic: AI, agentic AI
Role: Developmental, line, and copy editor
What Is Digital Labor?
Salesforce CEO Marc Benioff wanted to introduce the concept of digital labor and the company also wanted to own the SEO keyword. This is the article that made both happen. Published in February 2025, it continues to be the #1 citation in Google’s AI overview for “digital labor” and it holds the #1 spot on page 1 of Google’s SERP. I edited this piece, shepherding it through many revisions with multiple executive stakeholders.
Channel: The 360 Blog, Salesforce
Topic: AI, agentic AI
Role: Developmental, line, and copy editor
AI Agents Are Smart — Knowing When To Step Aside Makes Them Smarter
I restructured this piece for narrative clarity and line-edited it for voice and tone.* Like all brand stories on the blog, this piece features original research and expert quotes to position Salesforce as a trusted leader in AI and related technologies. Eighteen months after its publish date, this article remains on page 1 of Google’s SERP for the keyword “agent to human handoff.”
*Before-and-after MS Word file available upon request.
Channel: Design & Make with Autodesk (formerly Redshift)
Topic: Impact, sustainability
Role: Writer
5 Ways To Build Circular Cities for a Sustainable Future
This article, which supported Autodesk’s impact content pillar, is about how nature is the perfect model for cities looking to minimize waste and pollution.
Channel: Design & Make with Autodesk
Topic: Impact, volunteering
Role: Writer
Skills-Based Volunteering Offers More Than a Warm, Fuzzy Feeling
This impact article is about how companies, nonprofits, and employees all benefit when they partner for skills-based volunteering.
Channel: Design & Make with Autodesk
Topic: The future of work, reskilling
Role: Writer
The Reskilling Revolution Is Coming: How Manufacturers Can Survive Industry 4.0
This article supported Autodesk’s future of work pillar. It’s about how manufacturers are reskilling their employees for Industry 4.0.
Channel: Design & Make with Autodesk
Topic: Virtual tourism, Covid-19, general interest
Role: Writer
Got Cabin Fever? Virtual Tourism Can Help With 6 Architectural Walkthroughs
During COVID-19 lockdown, I invited readers to enjoy a virtual architecture tour, “where the admission is free, the lines are nonexistent, and bathing is completely optional.”
Newsletters
Channel: Do More With AI newsletter, Salesforce (via LinkedIn)
Topic: AI, agentic AI
Role: Line and copy editor; occasional writer
Everyone Has a Plan Until They Get Punched in the AI (editor)
AI Tools Are Easy — People Are Hard (writer)
This biweekly LinkedIn newsletter features stories from The 360 Blog’s monthly content theme. The newsletter has 2.3 million subscribers — a third of the followers of the main Salesforce handle.
Channel: 360 Highlights newsletter, Salesforce
Topic: AI, agentic AI, CRM, SMBs
Role: Line and copy editor
Subject line: Integrating an agent is tricky: 3 ways to help it find its groove
This biweekly newsletter showcases top stories from The 360 Blog. I increased the newsletter’s open rate to 40% by writing clever and clickable subject lines, headlines, and CTA copy.
Infographics
Channel: Design & Make with Autodesk
Topic: Construction, lean construction
Role: Writer, art director
Power To the Trades(people)
I developed the angle, researched and compiled the stats, wrote the copy, created the visual design concept, and directed the designer.
Ebooks
Channel: Design & Make with Autodesk
Topic: Impact, sustainability, construction
Role: Writer, executive byline writer, editor
Sustainable Construction Materials: Building a Cleaner, Healthier World
I curated the content from existing blog articles; edited the articles; wrote the executive intro, sidebar, and takeaways; and collaborated with the designer.
SEO articles
Channel: Salesforce.com
Topic: CRM
Role: Writer
CRM Integration: A Complete Guide
This article is the #1 citation in Google’s AI overview for “CRM integration” and is in the #2 spot on Google’s SERP. It captured a Google snippet when it was first published.
Channel: Salesforce.com
Topic: CRM
Role: Writer
CRM Automation: Definition, Benefits, and Examples
This article is the #1 citation in Google’s AI overview for “CRM automation” and is in the #1 spot on Google’s SERP.
Magazine features & reviews
Media Outlet: Playlist
Topic: Musician profile
Role: Developmental and line editor
Looking Over Her Shoulder: Aimee Mann Finds Inspiration for Her New Album in the Past
I restructured and tightened this piece and rewrote the lede, which introduced a recurring image to the story. The writer, a university instructor, used my edits as an example in his editing class.
Media Outlet: Playlist
Topic: iPod accessories roundup
Role: Co-writer; developmental and line editor
Objects of Our Affection
I wrote the capsule reviews of the NaviPod and Groove Bag and edited the others.
Media Outlet: Playlist
Topic: iPod cases and earbuds roundups
Role: Developmental and line editor
Safe and Sound
Replace Your iBuds
I edited the capsule reviews and sidebars.
Awards
- Webby Award, Autodesk
- Brand & Communications Award, Autodesk
- Editorial Excellence: Gold Award, Special Supplement, American Society of Business Publication Editors
- Bay Area Best Award: Newspaper, International Association of Business Communicators (IABC)
- Bay Area Best Award: Photo Essay, IABC
- Gold Quill Award of Merit: Newswriting, IABC
- Silver Six Award of Excellence: Writing Portfolio, IABC